Planned Obsolescence Rappers
Bad Rappers being promoted?
Less future competition. I'll explain...
Large companies who control mass media pop culture must be promoting people they feel will not become a commercial threat to their business. In other words, Jay-Z came up as a rapper and is now a wealthy business man who created competitive businesses as a result of his intellect, after using their platform to grow.
Perhaps the business people have learned their lesson and now promote people who may not rise to that level of dominance and wealth. Stockholders would be happy with that. So would CEOs